The new kid on the block among car companies, Scion has done plenty to attract the attention of its target buyers, Generation Y. First, Toyota's hipster division introduced two vehicles with innovative, but polarizing body styles: the xA (what a minivan would look like if it were a compact car) and the xB (Honda Element meets mail truck). Further tapping into this age group's desire for individuality, Scion made its vehicles highly customizable. Well-equipped with base prices in the low teens, personalization can be had via dozens of available dealer-installed options. Now, individuals with more mainstream taste in body style can have a Scion their way. Meet the tC.

The polar opposite of the xB, the tC is pod-like, yet sporty in appearance. For around $16,000, the long list of standard equipment includes keyless entry, XM satellite-ready radio, anti-lock brakes, cruise control, one-touch power windows, and a very nicely appointed interior. The only factory option available is a recommended side-impact airbag package ($650). A panoramic glass moonroof extends the length of the car, sliding open over the front seats and remaining fixed over the rear compartment. My only complaint, albeit a minor one, is the chintzy window shade-like covering for said sunroof, which tended to extend and retract awkwardly. Rear seat passengers were pleasantly surprised by the ample legroom, and with the rear seats folded down, the tC offers a generous 60 cubic feet of storage.

For performance, the tC's 160-horsepower 2.4-liter inline four-cylinder engine handily beats the competition. Just don't tell those hip gen-yers that the engine comes from the stodgy Camry. The vehicle is versatile, handles well and has a road feel worthy of cars with a much higher price tag. With the Toyota reputation for quality, a long list of standard features, and a surprisingly sporty ride, there's a lot to be said for the affordable Scion, however you like it.

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