World Class before – Even better now
(This review represents
model years 2006 and 2007)
When BMW completely redesigned the 7 Series
back in 2002, most automotive writers were quick
to criticize its looks, especially the unconventional
rear end and its iDrive system by Microsoft.
Amid harsh criticism, BMW stuck to its guns,
claiming it would take time for its foes to
adjust their thinking and come around to the
BMW way. Like it or not, it’s become
the best-selling 7 Series of all time and other
manufacturers — including Lexus, Acura
and others — have taken liberties by
borrowing design elements of the controversial
rear styling so frequently panned by critics.
For the 2006 model year, BMW chose to freshen
up its flagship 7 Series rather than undertake
a sweeping redesign. I still don’t love
its looks but no one can argue its appeal from
behind the wheel. For 2007, the 7 Series remains
visually unchanged.
While the funky rear end remains, BMW has
chosen to tone down the trunk lid, and add
new taillights and a strip of chrome across
the back. The rear bumper is noticeably trimmer,
rocker panels are reshaped and there’s
a wider, spoiler-like edge across the trunk
lid.
Up front, the trademark kidney-shaped grille
is larger, headlamps are reshaped and turn
signals are clear, replacing the weird looking “eyebrows” on
the previous generation. The front bumper and
spoiler have been reworked but not as extensively
as the rear of the vehicle. Chrome trim has
been added to the bumpers.
Overall the changes aren’t dramatic
but seem to make the 7 Series more elegant
and less “in your face” than the
previous model.
For 2007 two wheelbases are available along
with a choice of V-8 and V-12 engines. A 4.8-liter
V-8 360 horsepower engine mated to a six-speed
incredibly smooth automatic transmission powers
the 750i ($76,575).
My tester, the 750Li ($79,675) has a 123.2-inch
wheelbase that’s nearly six inches longer
than the 750i with the extra length showing
up in increased rear seat legroom.
The 760Li ($123,375) is powered by a 6.0-liter
V-12 that generates 438 horsepower and 444
pound-feet of torque.
Inside, the library-quiet luxurious cabin
gets warmer looking oiled-walnut wood trim,
replacing the previous model’s black
cherry. Polished elm is also available. Climate
control knobs get chrome trim. Abundant use
of rich leather, ample wood appointments and
luxurious lighting touches make the interior
feel more like an executive boardroom than
a luxury cruiser.
Seats are supportive, comfortable and adjust
in 20 directions. Rear seats are roomy and
comfortable, and L models feature limo-like
legroom with floor-mounted footrests.
What does remain is the much-maligned BMW
iDrive. Engineers attempted to simplify the
system with a new color-coded menu. I’d
love to say it worked, but it didn’t.
A large aluminum knob on the center console
operates all of the vehicles functions including
audio, communication, navigation, climate control
and other systems. Think computer mouse. While
operating the knob, corresponding menus and
information are presented on a display screen
on the middle dash hood.
We’re told 7 Series owners master the
learning curve and aren’t put off by
the complications. I’ve driven several
7 Series and still find it frustrating, overly
complicated and completely unnecessary. I don’t
understand why BMW won’t back off iDrive
in favor of much simpler touch-screen technology.
The 7 Series is one of the best driving vehicles
I’ve ever tested. It’s refined,
athletic and provides a perfect blend of performance,
ride comfort and handling acuity. For the money,
the only that compare are the Audi A8
and Mercedes S550 sedans.
Standard safety features include front and
side airbags, front occupant knee-protection
airbags, BMW’s Head Protection System,
a full-length curtain on both sides of the
cabin, electronic stability control, traction
control, and anti-lock brake system. The 7
Series has not been crash tested.
The 7 Series comes with a steep window sticker
and there are equally impressive vehicles like
the Lexus LS 460, Audi A8, and Mercedes-Benz
S550. The 7 Series is one of the finest luxury
sedans in the world, with impeccable fit and
finish, extraordinary driving and handling, and
silky smooth power and performance. All materials
are rich and of the highest quality. We think
the excessive technology necessary to operate
and enjoy the 7 Series is frustrating at best
and a driving distraction at worst.